In her latest blog, Samantha Jevons, Senior Associate – Marketing & Business Development examines why LinkedIn is evolving from a purely professional platform into a space where people share personal content.
As a marketing and communications professional navigating the realms of social media, I’ve always viewed LinkedIn as a dedicated space for business networking and industry insights. It’s a platform where we connect with industry contacts, showcase Bowman Riley’s expertise, and engage in meaningful discussions about our respective fields.
However, I’ve recently noticed a shift: an increasing number of personal posts are flooding my feed. Pictures of children, pets, and heartfelt birthday wishes have become commonplace, transforming LinkedIn into something reminiscent of Facebook or Instagram.
This evolution raises an intriguing question: why are so many professionals opting to share their personal lives on a platform traditionally reserved for business?
The Blurring Lines Between Professional and Personal
First and foremost, the boundaries between personal and professional have become increasingly blurred in our digital age and post-Covid. With flexible schedules, our personal lives often intersect with our professional responsibilities. As a result, many individuals feel comfortable sharing snippets of their home lives to create a more authentic connection with their networks.
In this context, personal posts can foster deeper relationships, allowing colleagues and clients to see the human side of their professional contacts. They remind colleagues and clients that behind every job title, there’s a person with passions, challenges, and experiences.
The Power of Vulnerability
I’ve seen heartfelt messages from individuals I admire, showcasing their #vulnerability by sharing personal stories or challenges. This authenticity can resonate deeply with others, forging connections based on empathy and shared experiences. In an age where mental health and work-life balance are increasingly prioritised, these personal narratives can create a sense of community and support.
Yet, I often question whether sharing my personal life will enhance my personal brand. Do my business connections truly want to see pictures of my dog or hear about my child’s latest milestones?
Navigating the Balance
For me, maintaining a balance is key. While I appreciate the sentiment behind personal posts, I still believe that LinkedIn serves a specific purpose: to facilitate professional connections and promote industry-related content. It’s a platform that has been invaluable for Bowman Riley in building brand awareness and generating quality interactions.
However, this doesn’t mean I’m entirely dismissive of personal sharing. I admire those who can effectively blend the personal with the professional. It’s about finding that sweet spot where authenticity meets relevance. Perhaps an anecdote about a lesson learned from parenting that applies to leadership could strike the right chord?
What Do Business Connections Really Want?
At the end of the day, it’s essential to consider our audience. While some business connections may appreciate a glimpse into our personal lives, others might prefer to keep interactions strictly professional.
In a world that increasingly values authenticity, there’s no one-size-fits-all approach. Each of us must navigate our presence on LinkedIn in a way that aligns with our personal values and professional goals.
What Do Business Connections Really Want?
As LinkedIn continues to evolve, I find myself reflecting on my own approach to the platform. While I appreciate the personal connections forged through shared experiences, I also recognise the value of maintaining a professional outlook.
Ultimately, it’s about #authenticity – both in our personal and professional narratives. By being true to ourselves and mindful of our audience, we can contribute to a richer, more diverse LinkedIn experience, whether that includes sharing the occasional personal post or keeping it strictly business.